Reading form responses

Once answers start coming in, open a form to see its results. Click the form's row in the Forms list. For an event's form you can also go to the event's Event form page: the responses are there, in the Responses section under the form's card.

The top of the page shows the form's name with three actions beside it: Copy link, which copies the form's link, a button that opens the public form in a new tab, and Edit form. If the form has unpublished changes kept on this device, the page says so and reminds you that the responses you see belong to the published version; Continue editing picks them up, and Discard them throws them away.

If there are no responses yet, the page says so, and the Copy link there lets you share the form right away.

Summary

The top of the results shows six figures. Under each one it says what it's measured against:

• Views: how many times the form's public page was opened.
• Total submissions: how many submissions came in.
• Unique submitters: how many different people sent an answer.
• Completion rate: how many of those who started filling in the form sent it.
• Last submission: the date and time of the latest submission.
• Avg fill time: the median fill time of completed submissions.

Views is the denominator you read the submission count against. Seven responses from nine opens is a good result; seven from nine hundred is not. A wide gap usually means the form is too long or is reaching the wrong people.

Opening the form doesn't require signing in, though sending it does; people who read the form and give up are counted as views too. Views running ahead of submissions is normal.

Tabs

The tabs under the summary show the responses from five angles: Raw submissions, Results by question, Submissions over time, Time per question and Devices. The page opens on Raw submissions. On a phone, the tabs become a dropdown.

Raw submissions

This table lists every response as its own row: who submitted it, when, and their answer to each question. The newest response is at the top. When the table is wide, the person column stays in place as you scroll right, so you never lose track of whose answer you're reading.

Long answers are truncated in the cell. To read one in full, click the cell: the answer opens in a window. There, Previous and Next step through the same person's other answers, and Copy puts the answer on your clipboard.

To read everything one person said, click their name. Their submission opens in a side panel, rendered on the form they sent it to: every question with its own heading, every answer untruncated.

This view is drawn from the submission's own snapshot, not from today's version of the form. Even if you later reword a question or drop an option, an old answer is read alongside the question that person actually saw. Older submissions without such a snapshot are shown against the current form, and the panel says so.

Create segment, above the table, gathers everyone who answered the form into a segment, which you can then pick when sending them an email. See Segments.

Results by question

This tab lists every question in the form as a row: the question, its type, how many answers it got, and how many people left it blank. Click a row and that question's results open in a side panel, matched to the kind of answer:

• Dropdown and Single choice show a donut chart with each option's share.
• Multiple choice shows a bar chart.
• Number shows a distribution with the minimum, average, and maximum.
• Date shows a timeline.
• Consent shows how many accepted versus did not.
• Text answers show the total number of responses and what share of them are distinct from each other. Below that, the five newest answers are listed with who wrote them; the search box looks for a person or a word within those answers.

On choice questions, each option sits below the chart as a button showing how many people chose it. Click an option to list the names of the people who chose it.

Over time, timing and devices

• Submissions over time shows submissions day by day, empty days included, so you can see when interest peaked. If the responses span more than two weeks, you can switch between Day and Week.
• Time per question shows how long people spend on each question, as the median across completed submissions. It's where you spot the question that holds people up. These times exist only for submissions completed after measuring began.
• Devices shows whether the people who opened the form's page were on mobile or desktop, and which platforms they came from. These figures count views of the form's own page, not answers; answers given in an event's registration flow don't show here.

Export to Excel

The Export button above the Raw submissions table builds an Excel file. Choose Export all to include every column, or Customize export to pick exactly which questions come along. The file has columns for the submission ID, submission time and person, then a column for each question. Choice answers come out as their labels and consent as a checkmark, so the file is ready to read or share.