Your dashboard and analytics

Your community admin panel opens on an overview. The pages in the Performance group dig deeper into how your events, and the traffic to your pages, are doing.

Your community overview

When you open your community in the admin panel, you land on Overview, the first entry in the left menu. It greets you by name for the time of day (Good morning, Good afternoon, Good evening) with a short question underneath that changes on every visit. The ? button beside the greeting starts the page's guided tour.

Under the greeting, four cards show where things stand:

• Members: The total number of people in your community. Press the card to open the Members page.
• Participants: How many people came to your most recent event, with that event's name underneath.
• Total attendance: Attendance added up across all of your events.
• Events: How many events you have, split into past and upcoming. Press the card to open your events.

Below the cards, the Next event row shows your next event with its cover and date. If nothing is scheduled, the row says so and offers Create Event to start one.

Then comes the Members row: your member count, a few members' photos, and an Invite button that takes you to the Members page.

Next steps

The next card offers three suggestions, and its title follows where your community is:

• If you have no events yet, Start your journey: create your first event, complete your community profile, bring in your first members.
• If nothing is coming up and your last event was more than 30 days ago, Revive your community. A notice at the top of the page also says how many days it has been since your last event.
• If things are going well, Keep the momentum going: line up the next event, check your analytics, track your earnings.

Each suggestion takes you to the page it is about.

Activity

If something has happened in your community recently and your plan includes the activity feed, the overview also shows the last five lines. For the whole feed, press View All at the right of the card. See Activity feed.

Setup tasks

While your community is still getting set up, a Setup tasks list sits at the bottom of the page: add your community logo, upload a cover banner, write a description, link your social accounts, and create your first event. The Manage button on each row takes you straight to the setting it is about (on the first-event row the button is Create Event). A progress bar and a counter such as "3/5 completed" show what is left. When every step is done, the list goes away.

Analytics

For a deeper look, open Analytics under the Performance group in the left menu. It focuses on your events over time:

• Headline cards: total Events, total Participants, Avg. attendance per event, and how many events you held in the Last 12 months.
• Events per month: A chart of the last 12 months; gaps are months with no events.
• Attendance trend: Registrations across your most recent events.
• Cadence: One cell for each of the last 52 weeks, showing how regularly you hold events.
• Event mix: How your events break down by format (Online / In person) and pricing (Free / Paid).

If you have not run an event yet, the charts say so. The numbers fill in as you host more.

Mail

Communities trying out mail analytics see two tabs at the top of the page: Events (everything above) and Mail. Mail shows how the mails sent for your community are doing: event announcements, reminders, change notices, your own announcements and the mails sent to people who have no account.

• Overview: How many mails were sent, delivered, opened and clicked, and how many registrations they brought, with each rate under its figure, then the same for each kind of mail.
• Mail to registration: The path from a mail being sent to someone registering for the event, step by step, and which events' mails brought the most registrations.
• Campaigns: Your announcement campaigns: under which sender name, to how many people, and how each one went.
• No-account recipients: People with no account whom your community mailed. Press an address to see every mail they got and what became of it.

Only real opens and clicks are counted. Opens by privacy features (such as Apple Mail's) and by security scanners, and clicks no browser confirmed, are left out, and a box under the figures says how many there were. A registration counts when the same person registers within 7 days of clicking. The line under the tabs says when tracking began: mails sent before then are counted, without opens or clicks.

Pick the period at the top right, up to a year. The address in your browser keeps the tab, the period and the section, so a link you share opens the same view.

Visitor analytics

Visitor analytics is a separate page under the Performance group that tracks traffic rather than events. It rolls up your community page and every event page into one view: total visits, unique visitors, how many are returning, the mobile-versus-desktop split, visits over time, peak times, which platforms visitors browse from, and how many are signed in versus anonymous. The Most visited list shows which pages draw the most traffic.

Visitor analytics comes with the Pro and Premium plans. If your plan does not include it, the page shows a blurred preview with the option to upgrade.

The date range

The picker in the top right scopes every figure to a window. The presets are Today and the last 7, 14, 30, and 90 days; Custom range underneath gives you two calendars to pick any start and end day. Use it to look at a single stretch on its own, such as the day after an announcement or one week of last month.

Visits over time

To the right of that chart's heading are Daily and Weekly: over a long window, weekly totals read better than daily noise. Hover a bar to see the day (or, on Weekly, the week) and how many visits it drew.

An event's visitors

Each event also has a visitors page of its own. Open the event in the admin panel and go to Visitors under the Performance group in the left menu. It shows the traffic to that event's page only: the same cards and charts as the community page, with the same date-range picker. Use it to see how many visitors an announcement or a post brought to that event.